This work responds to bank lobby marketing panels with stock photos and the phrase “What’s Your Goal?”,where the word ‘Your’ looks as if it is hand-written in a larger expressive crayon-like font breaking the business-as-usual sans-serif. The work, What’s Your Goal? uses a variety of typefaces for the word ‘Your’ to further assign unique personalities. This work is also a script for a spoken word audio where a selection of digital voices were recorded reading the phrase “What’s Your Goal?” as well as the word ‘Your’. A two-minute sound work was composed in three sections, first simply repeating the word ‘Your’ in a variety of voices, followed by a short collage of the entire phrase, then a more cacophonous section where the entire phrase “What’s Your Goal?” and the word ‘Your’ is layered. The sound is emitted from a typical speaker found in waiting rooms, classrooms, auditoriums, theaters, and institutions. The speaker is wall mounted over a printed stock photo of a blue theater curtain adhered directly on the wall.