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Untitled Logos No. 4, 2020

Untitled Logos No. 4, 2020
Epson print on Epson paper, mounted.
34 x 84 inches

Untitled Soundtrack, 2020
Day One: Corporate jingles, instructional, self help, spoken word, sound effects, production music
Day Two: Miles Davis, Angela Davis, Malcom X
PA speaker, turntable, records, amp, misc. hardware

This work is compiled from corporate trademarks and logos representing fast food, automobiles, gas co., banks, media, and credit cards. The texts and specific identifying content was removed from each one to leave the abstract form and colors of the logo itself. The word Logos is not only plural The Untitled Logos series combines a selection of corporate logos that includes manufacturing, fast food, fashion, oil and gas, retailers, banks, auto manufactures, media and news services, and branches of the military. Each print is comprised of 20 logos from three or four categories. The reduction of each logo is a process of editing out and erasing the identity of the corporation logo to the point of redefining and abstraction. This slows down or removes the ability to identify the specific company represented and creates a generic morphology of form between the variety of shapes and colors that are shared among them. This morphology is embedded and permeates our consumer-cultural landscape. As abstracted graphics they also refer to and may appear as modernist as reductionist and abstract painting from the mid-twentieth century. I am also interested in how the word Logo(s), plural for more than one logo, is also a term used in Theology, Linguistics, and Philosophy to represent different ways of theorizing the concepts of center, presence, ground, or origin.

https://www.drive-by-art.org/david-schafer/
https://www.drive-by-art.org

DRIVE-BY-ART (Public Art in This Moment of Social Distancing) Los Angeles

Organized by Warren Neidich, Renee Petropoulos, Michael Slenske and Anuradha Vikram

Two locations will be divided East and West of Western Avenue over two weekends.

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